Best stocks by sector
Best software stocks: how to choose them with a real method
Updated June 17, 2026 · DeepTicker
Finding the best software stocks attracts many investors for a good reason: it is one of the sectors with the best margins and the most scalable business models that exist. But it is also one of those that hides the most valuation traps, because the market pays very high prices for growth. This guide is educational, not a shopping list: it teaches you how to identify, analyze and choose software companies with solid fundamentals, which metrics professionals really watch and how to tell a good business apart from an unsustainable price. The approach is DeepTicker's: apply widely recognized fundamental-analysis methods, but made simple so that you decide for yourself with a method.
Software is a special sector because of its economics. Once a product is developed, selling it one more time costs almost nothing: the marginal cost tends to zero. That explains its extremely high gross margins (often 70-85%) and its enormous scalability. Within the sector several models coexist: SaaS (subscription software, with recurring revenue), traditional licenses (one-off payment plus maintenance), platforms and marketplaces, cybersecurity or infrastructure software. Each has its own dynamic of growth, retention and profitability, so to invest in software with a method you first have to understand what kind of business it really is.
What makes good software especially attractive are its competitive advantages (moats). Switching costs are high: a company that has integrated an ERP or a CRM into all its processes does not change it lightly. Network effects and proprietary data reinforce that position. And the recurring revenue of subscriptions gives visibility and predictability. The analysis of quality and competitive advantage insists precisely on this: what matters is not growth at any cost, but the competitive advantage and a high, sustained ROIC. Good software meets both like few sectors do.
The problem is that those virtues are in the price of many software stocks. It is common to see companies trading at extremely high sales multiples because the market discounts years of strong growth. That is why, just as in any sector, you have to separate three questions: is the company good?, is it expensive or cheap today? and is its franchise sustainable? Confusing a great business with a great investment is the most expensive mistake. At DeepTicker these three questions are answered with the DeepTicker Score (quality), the Reverse DCF (valuation) and a franchise test (EPV), translated into clear numbers and compared by sector.
In the following sections we will cite a well-known company as an illustrative example to learn the method, never as a recommendation. The goal is for you to learn to look at a software business as an analyst would: evaluate its quality, calculate what expectations its price discounts and judge for yourself whether those expectations are credible.
What to look at to choose the best software stocks
The first thing is the quality of the business. In software, a quality company combines a high gross margin (sign of a good product and pricing power), high recurring revenue, high customer retention and a solid ROIC that shows it reinvests its capital well. It also matters that growth is profitable: many software companies grow by burning cash on marketing, and that does not always translate into value for the shareholder. The underlying question is the one from quality analysis: is there a competitive advantage (moat), switching costs, network effects, brand, that protects those profits from the attack of competition?
DeepTicker condenses that quality in the DeepTicker Score, a 0-100 grade over 5 dimensions (Valuation, Growth, Track record, Profitability and Solvency) compared with its own sector, because the yardsticks of software (margins, multiples) are not those of a bank or an industrial. The result is labeled as Elite (>=80), Solid (65-79), Acceptable (45-64), Fragile (30-44) or Critical (<30), and you can see the breakdown of each dimension in the stock fact sheets. So you know in seconds whether a software company has quality fundamentals or whether its appeal is only the fashion of the moment.
The metrics that matter most in software stocks
Beyond accounting profit, in software it pays to look at free cash flow, the gross margin, retention rates and the relationship between what it costs to acquire a customer and what that customer leaves over its lifetime. Revenue growth of 30% is worth little if the company loses cash to achieve it. And pay attention to a typical detail of the sector: stock-based compensation can flatter real profitability and dilute the shareholder, so it is worth focusing on it.
The second big question is is it expensive or cheap TODAY? Software is famous for its demanding prices, and here the discounted cash flow valuation (Reverse DCF) is especially useful: instead of inventing a target price, it tells you what growth and what margin the current price is already paying for. For example, a company that trades at $372 and today grows ~12% may need to grow ~18% a year for a decade and lift its cash margin from 20% to 32% just to justify its price; the model moderates that growth year by year down to ~2.5%. In addition, DeepTicker uses the real cost of capital (WACC) by industry from public data, in software it is around 9.5%, not a generic 8.5%, which changes the estimated value by between 15% and 30%. The verdict: Bargain, Reasonable, Demanding, Expensive, Priced-in bubble.
Risks of the software sector worth keeping in mind
The number one risk is valuation. Because software pays very high prices for growth, a small disappointment, growing at 20% instead of the expected 30%, is enough for the stock to plummet even if the business is still good. The second is competition and disruption: the barriers to entry into software development are low and a competitor with a better product or price can erode market share quickly. The third is dependence on the cycle: in a recession, companies cut spending on software and recurring revenue is not as immune as it seems.
There are also specific risks: dilution from stock-based compensation, customer concentration in some B2B models and the difficulty of maintaining very high growth rates as the company gets big (the law of large numbers). To curb the optimism, a mathematical rule from value analysis helps: if the growth implied in the price equals or exceeds the cost of capital (G >= R), the price is not rational, it is a "discounted miracle". DeepTicker issues that warning automatically, helping you not to pay for impossible expectations.
How to find the best software stocks with a screener
Analyzing the universe of software companies by hand is impossible. The professional route to find software stocks with good fundamentals is to use a screener that filters thousands of companies by objective criteria and then study in depth the ones that pass the cut. With the DeepTicker stock screener you have more than 140 filters and ready-made strategy presets (including strategies such as Graham or Magic Formula). You can ask, for example, for companies with a gross margin > 70%, high ROIC, sustained revenue growth, positive free cash flow and a high DeepTicker Score, discarding those that only grow by burning money.
The goal of the screener is not to point to "the winner", but to produce a short list of quality candidates that you then analyze individually: their DeepTicker Score, the verdict of their Reverse DCF and whether they have a sustainable franchise. That way you go from thousands of companies to a handful you understand and whose price you know how to judge. It is the same a professional fund does, only simple and with every number explained, so that you learn at the same time as you filter.
Software: quality versus price
The central lesson of the sector is that quality and price are distinct questions, and software illustrates it better than any other. You can have before you an extraordinary franchise, Elite DeepTicker Score, 80% margins, huge switching costs, and, at the same time, a wildly expensive stock whose price already discounts a decade of perfect growth. Buying that company at that price can deliver poor returns for years. A mediocre company, on the other hand, does not become good by being cheap. The investor with a method always crosses both dimensions.
Here the EPV (value of current profits with no growth) helps: comparing the value of the current business with what it would cost to replicate it reveals whether there is a real franchise. In software, paying well above the EPV means paying pure future growth, which will have to materialize for you to make money. Combining the three views, quality (DeepTicker Score), price (Reverse DCF) and franchise (EPV), you get a complete view of any software stock. This is not financial advice: it is clear information so that the decision is taken by you, with everything in view.
Choosing the best software stocks is not about chasing the fad, but about applying a method: distinguishing the quality of the business from the price you pay and checking with data whether the expectations the market discounts are credible. DeepTicker gives you that rigor, DeepTicker Score, Reverse DCF with the real WACC of the sector and franchise test, in a simple and transparent way, with every figure explained so that you learn by using it. Filter the sector with the stock screener, study the fact sheets and decide for yourself with a method. The Contest and My Portfolio are free, and you get a 14-day trial with no card. This is educational information, not financial advice.
Frequently asked questions
What are the best software stocks to invest in?
There is no universal list: it depends on your profile, the price they trade at and the market moment. Instead of looking for names, apply a method: identify companies with good fundamentals (high margins, solid ROIC, competitive advantage) and check what expectations their price already discounts. This is educational information, not financial advice.
How do I choose software stocks with good fundamentals?
Focus on the gross margin, recurring revenue, customer retention, free cash flow and ROIC, and watch the dilution from stock-based compensation. The DeepTicker Score sums up quality in a 0-100 grade compared with the sector, so that you see whether a company is Elite, Solid or Fragile.
How do I know if a software stock is expensive or cheap?
With a Reverse DCF: it calculates what growth and what margin the current price is already discounting, using the real cost of capital of the sector (in software, ~9.5%). If the stock is only justified by growing at 18% or 30% for ten years, you judge whether you believe it. The verdict goes from Bargain to Priced-in bubble.
Why are software stocks usually so expensive?
Because the market pays high prices for their growth, their high margins and their recurring revenue. That makes many trade at demanding multiples, where a small growth disappointment can cause sharp drops even if the business is still good. That is why it pays to look at the price with a Reverse DCF.
Are there undervalued software stocks?
There are, although they are less frequent in a sector so prized by the market. To detect them, compare the quality of the business with what its price discounts: a solid company whose Reverse DCF comes out "Reasonable" or "Bargain" is more interesting than a growth story at a perfection price.
What should I look at in software stocks?
At the gross margin, recurring revenue, retention, free cash flow, ROIC, the strength of the moat (switching costs, network effects) and, above all, what growth the price already discounts. Dilution from stock-based compensation also deserves attention.
How can I find quality software companies with a screener?
By filtering thousands of companies by objective criteria: high gross margin, solid ROIC, profitable growth, positive cash flow and a high DeepTicker Score. The DeepTicker screener offers more than 140 filters and ready-made strategy presets to create a short list of candidates that you then analyze in depth one by one.
Is a great software company always a good investment?
Not necessarily. Quality and price are distinct things: an excellent franchise at a price that discounts perfection can yield little for years while the business catches up to its valuation. That is why it pays to cross the DeepTicker Score (quality) with the Reverse DCF (price) before deciding.
You may also like
Filter this sector by quality and valuation in the stock screener, see how the DeepTicker Score rates business quality, or brush up on the key concepts in the glossary.
Educational content by DeepTicker. This is not financial advice, nor a recommendation to buy or sell. Investing carries a risk of loss.